Design and develop with wisdom and ingenuity, pursue simple form and rich emotion, and customize high cost-effective product experience with Japan style quality standards as the goal.
Global synchronization, Professional Lure, Elitelure!
Elitelure's R&D team has more than 20 years of world mainstream lure development experience, which covers all kinds of species and waters. The team includes the fishermen from Europe, Japan, Australia and China and engineers. They have participated in almost all the new processes of the new product development in recent 15 years, such as new material investigation, new technology development and the best new product award of ICAST and EFTTEX, and the winner baits in the tournament.